Predictably Irrational

Predictably Irrational by Dan Ariely

Nonfiction

Most people believe that humans are rational beings who can be relied on to make correct and healthy decisions if given sufficient information. However, research suggests that people aren’t as rational as previously assumed and can actually make irrational decisions that they later regret. Dan Ariely’s book Predictably Irrational examines this phenomenon and proposes ways that businesses and the government can help people make rational decisions. This raises the interesting question of how much the government should help people make rational decisions. Yes, people should be able to make irrational decisions, but it shouldn’t be because they are being influenced by businesses with big advertisement budgets and a team of psychologists. The government isn’t hurting the economy by helping its citizens, instead they are leveling the playing field to make the market fairer for everyone.